THESIS PROJECT
As a graphic design major, my thesis explores the growing environmental issue of textile waste in U.S. landfills. Each year, over 100 billion garments are produced, with 92 million tons ending up discarded. In response, I created Well Worn Apparel, a sustainable brand focused on reducing textile waste by repurposing and redesigning used clothing.
The brand gives new life to discarded garments through cleaning, customization, and creative redesign — incorporating handmade canvas well worn apparel tags, mixed fabrics, embroidery, and patchwork. Well Worn Apparel blends vintage style with modern sustainability, showing that fashion can be both stylish and responsible.
Through this project, I combine research, design, and environmental advocacy to raise awareness about textile waste while promoting conscious consumer choices through creative branding.
WELL WORN APPAREL BRAND-OVERVIEW
My brand overview showcases the visual identity and creative direction behind Well Worn Apparel. The logo and color palette reflect the brand’s balance of modern style and vintage-inspired charm. A custom doodle and star pattern adds a playful, hand-drawn touch. The mockups—featuring store bags, a cellphone displaying the Instagram page, and branded stationery like business cards, envelopes, and thank-you cards—demonstrate how Well Worn Apparel translates seamlessly across digital and physical spaces. Complementing these designs, photography highlights the unique, reworked clothing pieces that define the brand’s mission: giving old garments a new life through thoughtful design and sustainable creativity.
WELL WORN APPAREL INFOGRAPHIC
This infographic poster highlights the core values and sustainable mission of Well Worn Apparel. It presents key facts and statistics about textile waste to raise awareness of the environmental impact of fast fashion. The design visually outlines our creative process—from sourcing and cleaning pre-loved garments to customizing and revamping them into one-of-a-kind pieces ready for resale. Through bold visuals and brief information, the infographic communicates both the problem we aim to solve and the meaningful steps we take to create positive change in the fashion industry.
WELL WORN APPAREL MOCKUP
This mockup collage showcases the full collection of garments created for Well Worn Apparel. Designed to be visually engaging, the layout brings together each custom piece to highlight the variety of styles, textures, and details that define the brand’s aesthetic. The collage captures the blend of modern and vintage influences while reflecting the brand’s focus on sustainability and creativity.
WELL WORN APPAREL INSTAGRAM PAGE
This mockup presents a visual concept of Well Worn Apparel’s Instagram presence, showcasing how the brand would appear on social media. The layout features a mix of close-up shots highlighting patchwork details and custom canvas tags, alongside previews of upcoming clothing drops and lifestyle photography of the garments.
